Docker Store Publisher FAQs

Estimated reading time: 9 minutes

Certification program

What is the certification program for images and plugins, and what are some benefits?

The Docker Certification program for Infrastructure, Images, and Plugins is designed for both technology partners and enterprise customers to recognize high-quality Containers and Plugins, provide collaborative support, and ensure compatibility with Docker EE. Docker Certification is aligned to the available Docker EE infrastructure and gives enterprises a trusted way to run more technology in containers with support from both Docker and the publisher. The Docker Technology Partner guide explains the Technology Partner program and the Docker Certification Program for Infrastructure, Images, and Plugins in more detail.

Publisher signup and approval

How do I get started with the publisher signup and approval process?

Start by applying to be a Docker Technology Partner at and click on “Publisher”.

  • Requires acceptance of partnership agreement for completion
  • Identify content that can be listed on Store and includes a support offering
  • Test your image against Docker Certified Infrastructure version 17.03 and above (Plugins must run on 17.03 and above).
  • Submit your image for Certification through the publisher portal. Docker will scan the image and work with you to address vulnerabilities. Docker will also conduct a best practices review of the image.
  • Be a TSAnet member or join the Docker Limited Group.
  • Upon completion of Certification criteria, and acceptance by Docker, Publisher’s product page will be updated to reflect Certified status.

What is the Docker Store Publisher Program application timeline?

1-2 weeks.

Can we have a group of people work on the same product and publish to Store? (This replicates our internal workflow where more than one person is working on Dockerizing our product.)

Yes. You can submit your content as a team.

Product submission

How long does it typically take to have an image approved?

2 Weeks.

Once a product is published, what is the process for pushing a new build (1.2, 1.3)? Will we simply edit the same product, adding the newly tagged repos?

Edit the same product and update with the newly tagged repos.

On the Information page, organization details are required. Do we need to fill those in again for every product we publish, or will they be carried over? And if we change them for a later image publish, will they be updated for all images published by our organization?

Organization details need to be filled in only once. Updating organization info once will update this for all images published by your organization.

On the page for another vendor’s product on Docker store, I see the following chunks of data: How do these fields map to the following that are required in the publish process?

Fields I see

  • Description
  • License
  • Feedback
  • Contributing Guidelines
  • Documentation

Fields in the publish process

  • Product description
  • Support link
  • Documentation link
  • Screenshots
  • Tier description
  • Installation instructions

Description maps to Product description in the publish process. License maps to Support Link in the publish process. Documentation maps to Documentation Link in the publish process. Feedback is provided via customer reviews. is an example. Tier Description is what you see once users get entitled to a plan. For instance, in A detailed street map of any place on a planet. Evaluation and non-production use. Production use license available separately is what this publisher entered in the Tier description Installation instructions is documentation on installing your software. In this case the documentation is just Just launch the container and the map is going to be available on port 80 - ready-to-use - with instructions and list of available styles. (We recommend more details for any content thats a certification candidate).

How can I remove a submission? I don’t want to currently have this image published as it is missing several information.

If you would like your submission removed, let us know by contacting us at We are redesigning our publisher portal, and will present this capability to you soon. ETA for ability to delete submissions that are not yet live is Q4 2017.

Can publishers publish multi-container apps?

Yes. Publishers can provide multiple images and add a compose file in the install instructions to describe how the multi-container app can be used. For now, we recommend asking publishers to look at this example from Microsoft where they have Supported Tags listed in the Install instructions (you don’t necessarily have to list it in the readme).

Regarding source repo tags: it says not to use “latest”. However, if we want users to be able to download the images without specifying a tag, then presumably an image tagged “latest” is required. So how do we go about that?

You can not submit “latest” tags via the certification/store publish workflow. The reason we do this is so that users are aware of the exact version they download. To make the user experience easy we have a copy widget that users can use to copy the pull command and paste in their command line. Here is a screenshot to provide additional clarity.

I added a new repository via the publish flow, but Store displays older repositories. What gives?

Go to Plans and Pricing section and update the repository in the Plans and Pricing page to the correct repository and resubmit. Here is a screenshot to add clarity. This is a UX issue on our side, and we plan on addressing it in Q4 ‘17.

Can I submit more than 2 plans on Store?

Not yet. ETA to present more than 2 plans is Q1 2018.

Licensing, terms and conditions, and pricing

Note: Check out BYOL Document first! (@kickingthetv TBD)

What options are presented to users to pull an image?

We provide users the following options to access your software

  • logged-in users.
  • users who have accepted ToS
  • all users (including users without Docker Identity) Here is a screenshot to describe how publishers can update the options provided to customers.


Do you have a license enforcement system for docker images sold on store? How are they protected, once they have been downloaded? What happens if a customer stop paying for the image I am selling after, let’s say, 2 months?

We provide the following licensing option to customers:

  • Bring your own License or BYOL.

The expectation is that the publisher would take care of License Keys within the container. The License Key itself can be presented to the customer via Docker Store. We expect the Publisher to build short circuits into the container, so the container stops running once the License Key expires. Once a customer cancels, or if the customer subscription expires - the customer will not be able to download updates from the Store.

If a user cancels their subscription, they will not be able to download updates from the Store. The container may continue running. If you have a licensing scheme built into the container, the licensing scheme can be a forcing function and stop the container. (We do not build anything into the container, it is up to the publisher).

How does a customer transition from a Trial to a Paid subscription? Question assumes these are two separate pulls from Store, or can they just drop in a license via Store?

Publisher can provide two different tokens or let customers use the same token and internally map the customer to a paid plan vs a free trial.

What are Docker Store pricing plans like? Can I have metered pricing?

As a publisher you can charge a subscription fee every month in USD. The amount is determined by you. We are working on other pricing options. If you have feedback about pricing, send us an email at

As a publisher, I have not setup any payment account. How does money get to me if my commercial content gets purchased by customers?

We (Docker) will cut you a check post a revenue share. Your Docker Store Vendor Agreement should cover specifics.

How does Docker handle Export control? Can individual countries be specified if differing from Docker’s list of embargoed countries?

We provide export control via blacklisting several countries, IPs and users based on the national export compliance database. Any export control we do is across all products, we do not selectively blacklist versions and products for specific groups. Send us an email at publisher-support if you have questions


Where can I view customer insights?

Analytics reports are only available to Publishers with Certified or Commercial Content. Go to and click on “Actions” for the product you’d like to view analytics for. Here is a screenshot.

How will metrics differentiate between Free and Paid subscribers?

The Analytics reports will contain information about the Subscriber and the relevant product plan. You will be able to identify subscribers for each plan for each product.

Can I preview my submission before publishing?

Yes. You can preview your submission including the image you’ve submitted, the look and feel of the detail page and any markdown descriptions you might have.

Here are a few screenshots that illustrate the preview experience for markdown content. Product Description preview screenshot. Install instructions description preview screenshot.

Other FAQs

Can a publisher respond to a review of their product?


Can I have a publish by date for my content?

Not yet. Potential ETA Q2 2018.

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